Swipe File: May Newsletter Content for Retailers

Hey Retailers. Here’s a subject line and content for your upcoming newsletter or blog post.

Subject Line: Gift Ideas for Teachers, Grads & Dads

Content: Give 3 gift ideas for your customers to choose from for teachers, graduates and Father’s Day. For every gift idea, include:

• image of product
• 25 word or less description
• retail price
• why it is the “perfect” gift

Don’t forget to tell your customers how to buy i.e. shop online, call us at 555.555.5555, email us at ourstore@store.com, stop in at 111 Main Street.

Quick Tip: Add Your Blog Feed To Your Facebook Page in 6 Easy Steps

If you have a blog and Facebook page for your business, why not have your blog posts feed directly into your Facebook page. It will save you time and keep your Facebook “fans” in the know with all that is happening on your blog.

1. Open your Blog.
2. Open Facebook page in new window.
3. Click on “edit” and scroll down to your “Notes” application.
4. Click on “edit” then on the right-hand side click on “import Blog”.
5. You will then be promted to paste an RSS feed into the box.
6. Paste our RSS URL and save.

Your previous Blog entries will appear on your Facebook wall a few minutes to an hour after they are published to your Blog.

UPS Does It and So Will I

The dry erase board. What an amazing tool. In an instant, you can create a visual image and just as quickly you can wipe your idea away. UPS has mastered this in their commercials and I have mastered this in my office. I have multiple boards, too many markers to count and a “do not touch” rule for my 6 year old who loves to run his fingers across my boards and erase my newest marketing strategies.

I am not a graphic designer. I am a dry erase board designer. With the swipe of a marker, I create the ideas and information I want to share with you. Is it always pretty? No. Is it effective? I hope you think so.

High Res Vs. Low Res JPG

A jpg is simply an image file. Pictures, logos and graphics can be saved as a jpg. You need to know what type of file to use when creating marketing materials for print or the web.

High Res: for print

Low Res: for web (i.e. websites, blogs, email newsletters and Facebook)